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Role
User Research
Interaction Design
Prototyping
Duration
3 months
Overview
Ecorow is a sustainable marketplace to inculcate a nature-friendly behavior in consumers. It is backed by a mission to simplify conscious consumerism by connecting you to ethical and eco-friendly products. Ecorow contributes to a greener future.
Problem Statement
How might we inculcate a nature-friendly and sustainable lifestyle to make us more responsible inhabitants of Planet Earth?
The Solution
A simplified application to purchase reliable eco-friendly products in one place and contribute to a better environment.
Background Research
66%
of online shoppers prefer shopping at one place where they can find everything.
9/10
of online shoppers want mobile shopping experience to be improved.
45%
of consumers started buying sustainable products since 2020 and it is likely to increase.
Taking these metrics into consideration, the idea of creating a marketplace specific to sustainable products and good made more sense now than ever. Ecorow is one such marketplace where various brands can sell their products which would make consumers find all the sustainable goods in one place. Donation and recycling are also practices that should become more prevalent to bolster sustainability.
Research Findings
User Survey
How often do you purchase products online?
Less Often
4
Often
12
Very often
17
How would you prefer your shopping experience to be?
Suggest products based on preference
29.8%
Search for products myself
36.2%
Always show eco-friendly alternatives
34%
More than
80%
of users found it convenient if there was a marketplace just for eco-friendly and recyclable products.
More than
92%
preferred if the products are transparent about production, materials and trade policy.
How would you determine a product's quality?
Reviews
Government
Research
Research
User Quotes
“It would be so helpful if there was an online platform where I would be able to find information about all the sustainable brands.”
“Where can I go to determine the quality of sustainable products because everyone wants to jump on the bandwagon.”
“Why not go for eco friendly when you have less plastic waste, less toxic and you can reuse.”
“It is very time consuming to search for sustainable products.”
User Personas
Task Flows
Tyler chooses a product from the homepage and purchases it.
Anna wants to donate some items to the store.
Style Guide
Final Screens
Homepage.
A clean homepage to find a curated set of sustainable products from a wide range of categories and sellers.
Donate.
Ecorow has a unique donate feature that provide customers to donate used or new products to reduce unethical practices and wastage.
Conclusion
Ecorow has created a platform that not only addresses consumer needs but also advocates for transparency and eco-conscious decision-making. I have thoroughly enjoyed creating a platform to make consumers as responsible habitants. In a world of fast fashion, illegal trade policies and labour abuse, I intended to emphasize on an application that possesses the potential to revamp e-commerce.
If I had more time, I would have elaborated the donate feature and how consumers not only buy but also do their part in giving back. A few more intricate aspects to showcase the transparency and quality assurance would make Ecorow a more solid case study. Additionally, further collaboration with sustainability experts and environmental organizations could enhance the credibility and impact of Ecorow in promoting eco-friendly practices.
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